
PILLARS OF MADNESS:
A History of American Psychiatry
An original production of


“Out in the world you cannot understand us,”
-Ralph Remmington, Patient at the Lunatic Asylum at Utica, 1854
PROJECT OVERVIEW
THE CREATIVE TEAM
Directed By: Eddie Papetti & Francisco Escobar
Produced By: Jen Namsick, Francisco Escobar Eddie Papetti
Written & Created By: Francisco Escobar
A Production of: OH, PENNY! Pictures, LLC.
In Association with: FRESKO Imageworks, Inc & DVD World Pictures, Inc.

Oh, Penny! Pictures, LLC. presents PILLARS OF MADNESS, an eight-part documentary film series about the evolution of psychiatry in America. In 1843, the American nation made its first attempt, of many, to answer the question of how to properly care for the mentally ill. Our story begins in Central New York in the Mohawk Valley, the site of the New York State Lunatic Asylum at Utica. The construction of the hospital marks a convergence of medicine, philosophy, politics, science and engineering . The asylum, dubbed “Old Main” would be known to the medical profession and to historians as the “model institution”.
“Old Main” was widely known as an achievement of public health infrastructure, a centerpiece of the New York economy, an institution at the forefront of cutting edge treatments for the mentally ill and the birthplace of the western world’s foremost authoritative publication on psychiatric disorders, THE AMERICAN JOURNAL OF PSYCHIATRY (formerly THE AMERICAN JOURNAL OF INSANITY). (Read More >>)
For investment opportunities and information on how to become a contributor, please contact us here at: pillars@ohpennypictures.com
OUR IDEA
PILLARS OF MADNESS was first conceptualized as a local interest piece for the Mohawk Valley Historical Society.
THE MESSAGE
It is the goal of the film’s creators to deliver a commercially competitive, entertaining and informative viewing experience.
OUR AUDIENCE
Our audience is the educated public, specifically those with interests in history, medicine, science & technology, sociology and anthropology.
TARGET OUTLETS
& MARKETING
The distribution plan for the release of PILLARS OF MADNESS encompasses a variety of traditional and non-traditional platforms.