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our idea

PILLARS OF MADNESS was first conceptualized as a local interest piece for the Mohawk Valley Historical Society. Through research and development, the creators discovered a wealth of knowledge to be observed through the lens of the Utica State Hospital (“Old Main”). We discovered that the shuttered hospital campus represents more than just a regional landmark or a cultural curiosity. “Old Main” represents America’s long-standing and ever-changing discourse on philosophy and public health. Through exhaustive historical research and journalistic diligence, Oh, Penny! Pictures is prepared to be the tellers of this rich and compelling story.
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